Here’s a step by step approach we adopt for
each optimization project.
1. Submission to search engines: We then submit
your website to Google, Yahoo and MSN.
2. Keyword analysis - involves using our search
suggestion tools to identify competitive and
effective keywords for your products. The list
is then compiled into a report and sent over to
you via e-mail for you to select your favourite
3. Page-by-page optimisation: Once the main five
keywords are established we then optimize
relevant pages for chosen keywords. This process
takes between 10 and 15 working days depending
on your website and keywords.
4. Link building: A link building campaign is
launched in order to get back links from
websites with high Page Rank. This will help to
increase Page Rank on your site. The way this
works is that Google gives a relevancy of
importance to each website between 0 and 10,
while 10 being the most important. Getting links
from relevant websites is what increases the
5. Ongoing optimization: We then start over
again from step 3 and this cycle goes on. Not
just this helps with better placements, it also
enables us identify errors and change strategy
along with new trends.